We Help Busy Professionals Over 40 Improve Strength, Mobility, Reduce Aches, And Build Health That Lasts.
We Help Busy Professionals Over 40 in Hove Build Strength, Move Better, Reduce Aches, And Build Health That Lasts
With personalised training, practical nutrition advice, and supportive coaching built around your schedule, you’ll get stronger, move better, and feel more in control of your health again.
Your Trainer
After leaving a high-pressure career in the City of London, Rob retrained as a personal trainer with a simple goal: to help people build sustainable fitness and health around real lives and demanding schedules. His coaching blends strength training, mobility, nutrition, and habit-based support to deliver results that last. Learn More about Rob & the Transform approach
Supportive
Our coaches support you every step of the way, helping you train safely, stay consistent, and build confidence alongside like-minded people who understand your journey.
Results
You’ll build strength, improve mobility, and create habits that actually fit your life – so results feel achievable and sustainable.
Community
Our community is supportive, non-judgemental, and focused on helping you feel comfortable, motivated, and proud of your progress.
Your Simple 3-Step Start with Transform
Step 1: Book Your Free 15-Minute Call
A short, no-pressure call to understand your goals, current fitness, and what you’re looking to improve. We’ll confirm whether Transform is the right fit for you and explain the next best step.
Step 2: Experience Transform Training
If it feels like a good fit, you’ll be invited in to experience our coaching, environment, and training approach first-hand. This is where you see how we help people over 40 build strength, move better, and stay consistent.
Step 3: Follow Your Personalised Plan
From there, we’ll guide you into a structured plan built around your body, schedule, and goals – combining strength training, mobility, nutrition, and habit coaching for long-term results. Most new members start with a short structured experience designed to help them feel the difference quickly – before deciding on longer-term coaching.
Ways to train with Transform

Transform 30 Experience
Your guided starting point with Transform.
Most new members begin with a short, structured coaching experience designed to help you feel the difference quickly. You’ll build strength, improve mobility, and start putting supportive nutrition and habits in place – all within a clear, supportive framework.
Best for: Getting started, building confidence, and creating momentum.

Small Group Personal Training
Expert coaching, shared motivation.
Train in small groups of 4 with people at a similar stage, led by an experienced coach. You’ll benefit from professional guidance, structure, and the motivation that comes from training alongside others – without losing personal attention.
Best for: Motivation, consistency, and community.

1-to-1 Personal Training
Tailored coaching built around you.
Following your initial experience, some clients choose to continue with 1-to-1 coaching for more personalised support. Sessions are tailored to your body, goals, and schedule, with close guidance every step of the way.
Best for: Individual goals, injuries, or those wanting maximum accountability.
Transform Client Success Stories

Tess — bespoke coaching & lifestyle change
Built sustainable fitness habits through personalised training and accountability. Tess explains how a programme tailored to her goals — and simple daily habits — helped her stay active, consistent and confident.

Colin - Performance focused coaching
Improved movement, flexibility and conditioning — without changing bodyweight. Training 2–3 times per week, Colin explains how tailored coaching and smarter fuelling helped him prepare properly and perform with confidence.

Mark — training with a clear
goal
Lost two stone in six months and completed a charity wing walk with confidence. With structured training and simple nutrition changes, Mark explains how having a clear target helped him achieve results — and enjoy the challenge.

Susannah, 60 — training built around real life
Stayed strong, active and confident — even through injury. Susannah explains how truly individual coaching helped her continue training safely, stay mentally strong, and return to tennis feeling fit and capable.

Leah — confidence through clarity and accountability
Built confidence, improved posture and got real results in just eight weeks. Leah explains how correcting the basics, staying accountable and understanding why things work helped her feel confident and in control.

Ziggy — confidence through understanding
Lost 13 lbs and gained the confidence to train independently. Ziggy explains how learning to train around her back and hips helped her rebuild confidence, reshape her body and enjoy exercise again.
Real Results, Real People
Andy Whale, 48
28 Weeks with Transform
"Before working with Rob, I struggled with my weight and was unable to exercise due to a very weak back. Rob developed a sensible exercise plan that strengthened my core. The best result is the increased confidence I have to exercise again. I cannot believe I now actually enjoy going to the gym."
Key Wins
- Lost 28 lbs in weight
- Body fat reduced from 28.4% to 20.3%
- 15 inches lost from chest, waist & hips
- Strengthened core, eliminated back pain
Christine Brodie
24 Weeks with Transform
"I had not been to the gym for over a year due to problems with my knees, neck, shoulders and back. I was desperate to get back, but scared I'd make things worse. I now have increased movement and strength in my shoulders, more energy, and feel much happier within myself."
Key Wins
- Lost 43 lbs (over 3 stone!)
- 18% body fat lost
- 21 inches lost from chest, waist & hips
- Back to jogging after injury recovery
Brian Venables
12 Weeks with Transform
"Thanks to TRANSFORM PT I now weigh the same as I did when I was 35. I've had to buy new clothes as a result! The biggest change has been the improvement in my dietary habits and general knowledge of nutrition. If you're really committed, you won't regret it!"
Key Wins
- Lost 8 lbs in weight
- 5% body fat lost (now 16-18%)
- 8 inches lost from chest, waist & hips
- Improved energy and concentration
Helen Page
12 Weeks with Transform
"I was often tired and suffered from back pain due to long desk hours. I'm now in better shape than I've been in 10 years. I feel strong, healthy and full of energy. I'm really proud of myself and have enjoyed getting my body back after two children."
Key Wins
- Lost 8 lbs in weight
- 10% body fat lost
- 9 inches lost from chest, waist & hips
- Eliminated back pain, restored energy
Our unique T.R.A.N.S.F.O.R.M framework built around you
After more than 18 years of coaching real people, I’ve learned one thing: no two journeys are the same. That’s why the T.R.A.N.S.F.O.R.M framework is designed to adapt to you – your body, your lifestyle, and your goals. Rather than following a rigid programme, this step-by-step approach helps you understand where you are now, where you want to be, and how to get there safely and sustainably. Each element of T.R.A.N.S.F.O.R.M works together to support long-term strength, better movement, and lasting health – not quick fixes.
About Rob Callow
Rob Callow is the founder of Transform Personal Training and has been helping busy professionals over 40 get stronger, move better, and feel healthier since 2007.
After leaving a high-pressure career in the City of London, Rob retrained as a personal trainer with a simple goal: to help people build sustainable fitness and health around real lives and demanding schedules. His coaching blends strength training, mobility, nutrition, and habit-based support to deliver results that last.
Known for his calm, supportive approach, Rob works closely with clients who want to feel confident in their bodies, reduce aches and pains, and stay healthy long-term – without extremes or quick fixes.
"To help busy professionals avoid pain and poor health by building regular exercise and healthy lifestyle habits into their lives – improving both physical and mental wellbeing for the long term."
Frequently Asked Questions
F.A.Q'S
Is Transform right for someone like me?
Transform is designed specifically for busy adults over 40 who want to feel stronger, move better, and improve their health without extremes. Many of our clients haven’t trained consistently for years or are managing aches, pains, or low energy when they start.
Do I need to be fit before I start?
Not at all. We meet you where you are. Training is tailored to your current ability and progresses at a pace that feels safe, supportive, and achievable – especially if you’re returning after a break or dealing with mobility issues.
What kind of results should I expect?
Results look different for everyone. Early changes often include improved energy, confidence, movement, and reduced aches. Physical changes follow as consistency builds. Our focus is long-term progress, not short-term transformations.
What if I have injuries or ongoing pain?
This is very common. Training is carefully adapted around your body, limitations, and history. The goal is to help you move better and feel stronger over time, not push through pain or aggravate old injuries.
How do I get started?
The first step is a short, free 15-minute call. This gives us a chance to understand your goals and explain how Transform works, before recommending the best next step for you.
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